After being greeted by some of the most immaculately dressed and impeccably presented women and men I've ever seen, we proceeded to make our way into the exhibition.
We were initially hypnotised by a moving graphic of their infamous LV logo, before moving into one of my favourite rooms of the exhibition, which was home to a gigantic spherical structure.
This globular cage, the brainchild of Canadian born American architect Frank Gehry, was a reference to the structure built for the fashion show at the Fondation Louis Vuitton in Paris.
The use of light changes in the room cast mesmerising geometric shadows and shapes on the wall as you can see in the image above. Although seemingly abstract, once the meaning behind its presence in the exhibition is discovered, it makes you view the room differently: showing you that they are really trying to include you and inform you of key moments, that are important to the brand.
Another one of my favourite rooms had to be this one: it was very visually impacting, with moving graphics, an infectious soundtrack, all accompanied by the feeling that the room was moving. It held your attention for the duration of the film and provided a powerful, punchy surge of energy to the exhibition.
"It was a welcome change of pace."
In between the last image and the next was a room all about the Artists Hands, it was entirely mirrored with a plush carpet and small screens atop tables, which were playing little films showing the making of a Louis Vuitton bag. I appreciated and commend the fact that they had the screen placed on the table, so that you could sit down and see it from the craftsman or craftswoman's point of view, it was a thoughtful and insightful touch, but it was unable to hold my attention for very long.
This room commanded your attention the second you stepped in, as soon as you entered models on screens were charging toward you with vigour and attitude, and your ears were pierced by the loud music accompanying such sauntering. This room was a cleverly intrusive experience, it drew you in with a different technique - it didn't ask for your attention, it snatched it.
"The use of the mirrored optical illusion kept you wondering and the changing screens kept you looking for outfits you hadn't yet managed to catch a glimpse of."
Although it didn't grip me for too long, this invitingly interactive aspect of the exhibition was a good inclusion into the experience, and one that I would definitely mention in conversation when talking about Series 3 . It was a cleverly thought out asset to the experience, because the people at LV know that its not everyday you get to see someone hand crafting a tiny bag before your eyes, so of course its you're going to mention it to someone else.
Well, this was the whitest room I've ever been in.
My final favourite was this room, the Accessories Gallery home to a vast array of beautiful LV bags modelled by entirely white mannequins.
Aside from the fact that the sight of the room initially blinded you upon entrance, their use of all white was actually incredibly ingenious, and so simple and effective. Your attention is forced towards the bag simply because there is nothing else to look at, however even though the mannequins were white, they didn't neglect their appearance, they paid attention to detail, like the creases in her trousers, and the chain belt.
"It was those stylish nuances that helped with maintaining that immaculate aesthetic you were greeted with when you first entered through the doors."
The Walk in Wardobe at the end was so idealistically feminine and delicate, a slice of attempted homeliness, it was an effort to make you feel less detached from this financially unattainable world, but on the contrary, it was a great opportunity to admire all of the awe-worthy pieces so closely.
"The plush carpet, mirrored walls and glittering glass wardrobe were the epitome of class and opulence."
After this we entered the cafe, which was nice, predictably overpriced and not as stylish as I'd hoped. The back wall was distractingly covered in tiny handbags, letters and shoes which actually turned out to be, surprisingly, free stickers.
We continued on through to witness walls covered in photos from their current campaign, which I actually really enjoyed marvelling at, and we were then given a free poster to take home.
It was a final surge of all things LV to finish off the exhibition, another push to imprint their branding within your mind.
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